Smart phones allow for the ability to create and consume real time, relevant data.
This changes EVERYTHING
The fundamental structures of human culture, and everything that came after, were developed when that was not the case. The entire human experience to date has been fundamentally less informed than we are about to become.
Every industry, every business, every organization, every group, every interaction can be drastically altered by the availability of accurate data.
This is why I LOVE the mobile web.